This is the conclusion of our 5 Part series on Running An Internet Cafe.
Top 5 things to consider when starting your own Internet café:
Pricing and promotions:
Know how much you’ll charge for your services. Studying the market will play a great role here. If the price is right then people will avail of your services. Some owners often use pricing as a tool to have an edge over other competitors. They lower their rates, especially when their expenses won’t be that much, to attract more clients. In some areas, however, they have the so-called “Internet café owners’ association” who implements rules and regulations regarding different concerns of the Internet café industry. Some have rules regarding pricing, what price floor would be set, what punishments would be imposed to those who wouldn’t follow, etc. Their main objective is to promote a healthy competition among Internet shops.
Now, let’s say there’s a price floor that has to be observed. Smart owners would now think of ways of how to be ahead of the competition. That’s where Promotions come in. People love promos. This is a great way of having your own following, having your “mga suki” or your frequent customers. Promos come in different forms. For example:
- For every 3 hours another hour would be free
- Or P50 for every 3 hours
- Discounts for frequent users
- Even have contests for gamers with cash prizes…something like that.
*Be sure to apply for the necessary documents needed if you wanna start your own Internet café, such as Barangay Clearance, Mayor’s Permit, DTI permit, etc. Just so your business would be legalized.
That wind’s up this weeks Internet cafe’ series. If you want more articles like this, or you would like us to cover a different topic, be sure to leave a comment. And thanks and a big “tip of the blog hat” to Arvin for his work on making this series a success.
As always, let’s hear your comments and questions on Running An Internet Cafe.