Number Two Philippine Marketing Slogan

A few days ago I published a post about Cebu Pacific airlines and how cheap they can make air travel here in the Philippines.  I love their slogan “Every Juan Should Fly” and variations of the same.

Seat All You Can fares

Cebu pacific’s number one competition in the domestic airlines market is Philippine Airlines (PAL).  Not to be undone, PAL has their own slogan for their deep-discount seat sales:  Seat All You Can.

(by the way I was having trouble finding just the right illustration on PAL’s site so I grabbed this excellent example from a great Philippine blog I happened across … Lakwatsero … highly recommend.  Another example of my frequent message regarding lost opportunity in the Philippines … why would an individual blogger rank higher for a company promotion tan the company itself .. don’t they have a concept of how many sales can be made via the Internet?  Anyway, blog on Lakwatsero)

As I mentioned, there doesn’t seem to be a “Seat All You Can” sale going on at this moment, but I do see some great promos, such as a free domestic ticket with every ticket to the Philippines purchased, and one I really like … some great one-way business class (Mabuhay Class) prices.

I’ve included a graphic for PAL’s domestic destinations:

PAL domestic (Philippines) locationsIf you go to the live version of the destinations map on PAL’s main site, try clicking on the destinations .. it is nicely integrated and brings up a lot of useful information on each destination … good for learning more about the Philippines.

So Every Juan Should Fly or Seat All You Can, domestic flying here in the Philippines is way, way different than the hugely expensive way we have grown used to thinking of flying in the US.

 

 


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