Yep, I bet many of you reading this are saying, “Exactly, Dave, you keep telling us to make our own business, earn our own living but most of us don’t know that much of interest to others.”
Well, is that true? Could be, after all I don’t really know what’s inside your head, maybe it is kind of empty (joke, lang), but I would be willing to wager that there is more of interest in there than you are willing to let on.
Let me give you just one quick and easy to underrated example here.
Making Money Out of What You Know
Airlines and airline flying. How many of you out there have flown on an airline?
How many just “loved” the experience, start to finish?
How may of you out there will tell you favorite airline annoyance/disaster stories at the drop of a hat.
Or maybe even before the hat drops, LoL
Doesn’t matter if you are a yet to be employed college student, a struggling to make ends meet taxi driver, an old retired guy like me … I doubt there are many o you out there who don’t have a story (or two or three) to tell.
And for the few of you without any experiences to talk (or write about), just wait until you make your first trip to the Philippines.
So for today’s lesson, let me introduce an online colleague of mine, Brett Snyder.
Brett is a small businessman who used to “work for the man” every day and over the years has built up a wealth of airline anecdotes. And because he’s interested in airlines, he made himself an expert on them (no, he didn’t get a degree in “airline-ology”). He wrote, researched, interviewed, dug and then wrote, researched, read, interviewed dug some more … and he reads the news.
Did you read Enough Income to Live in the Philippines? Do You Actually Know Enough? If you didn’t, go back and rethink. there is enough info to become an expert in almost ANY subject available to us these days, piped right to your inbox and RSS reader.
Any idea how many news articles come out in a single day involving airlines, airliners and airline experiences?
Hint, many more than any one writer or even team of writers could consume. (Go look at Google Alerts and set a few for yourself on airlines, you’ll see). In the amount of time the average guy spends diddling about on FaceBook every day, one could write a book.
In fact, Brett is on book number two. Here’s his announcement, including how you can win a free copy:
Long time readers of the blog know that several years ago, I wrote Where the Hell Am I Going?, a book about my literal and figurative journey after getting laid off just before my wedding. The month-long trip around the US was great for me to clear my head, and I decided to publish what I wrote on the road in 2010. (It’s still for sale if you’re interested in a quick and fun read: Amazon paperback – $14.99/Kindle – $9.99)
I loved writing that book and figured I would write another one of these days. But I didn’t predict that my next book would be something so completely different. When Globe Pequot Press asked me if I would be interested in writing a book in their “How to” series for home-based businesses, I figured it would be fun. And it was.
In addition to a successful “real book” writing gig, Brett publishes a hugely successful blog about airlines, how they work, how to make them work for you, and all sorts of behind the scenes airline information … The Cranky Flier … (name kind of says it all, doesn’t it?)
Brett has another related but completely separate business involving a great airline-oriented service business that one could start and run from anywhere in the world.
It’s called “Cranky Concierge”, but I think I’ll save that for another article. It has so many innovative ideas that it deserves it’s own article … basically it involves taking all the crappy customer service (or lack of same) that the airlines already “own”, but throw away, and helping people over the rough spots … for a fee.
So let’s review Brett’s qualifications here:
- Relatively young guy, no long-time specialized knowledge like some PhD research expert
- Typical recent “American Loser” story, laid off on the eve of his wedding
- Likes to talk about (and find out the reasons for) the many and varied ways airlines annoy customers
- Will to think outside the “poor me, I need a J*O*B" box.
Aside from the last bullet, virtually anyone reading this article has the ability to do something very similar, and you can qualify for that last bullet if you allow yourself.
There’s an axiom for how to start your own business that goes something like, “Find a need and fill it”>
Even closer to the mark is the idea to “Find something that pisses people off and do something about that”.
What makes you mad as hell?