This article was published a few months back, but I just came back from lunch at a nearby restaurant where there were three different lunchtime birthday parties going on. Seeing what people (who often won’t spend 10 pesos on medicine to cure an illness) will spend on commercial birthday parties inspired me to think about this Philippine business plan yet again.
There are so many kids and so many birthdays, and it is so easy (especially for those of you who are parents with young children anyway), to throw parties, for a fee … there’s a lot of money to be made here, guys and gals, mostly working from home and with virtually zero investment upfront …
I’ve written about the
before. But a few days back I got a real example thrown my way which really brought some dollar and cents realities back to me.
I took my dear wife and (literally) three car-loads of her family to a special lunch at a great Italian restaurant we like in Quezon City.
This place is good, but it’s not cheap. And with more than 20 people at our table, the check wasn’t small either … nearly P10K (with service charge). Expensive, eh?
One of the big issues people interested in doing business in the Philippines has to realize is, you have to cut your sails to march the cloth. High ticket items, expensive restaurant meals and such are a hard sell, especially outside specific metro areas.
Except For Birthdays,That Is
But one thing I have noticed, even in small towns, kids parties are sort of a “never never land sort of thing.
People pay for kids birthday parties, and pay big.
And example. A very popular venue would be a Jollibee or McDonalds restaurant. Many even have a whole separate party room, where 50 or so kids and parents will be shoehorned in and served an insipid meal of one piece of friend chicken and a small scoop of sickly-sweet spaghetti,
A few balloons will be hung around, and an employee will be forced into a Jollibee or Ronald McDonald ‘sweat suit” costume and made to go around the room and laugh and joke with the kiddies.
Aside from a few lame jokes and a lot of hollering and singing of happy birthday … cake costs extra, by the way, there isn’t much else to these parties. Typical costs?
They start at P11,000 in my area … way more than my high-end Italian lunch blowout cost.
You can read more here
Is there demand? ha! Just go to a local Jollibee and try to book a party. Better not wait until a week or two before the kid’s birthday … you will likely be disappointed. the demand (and the money) are there, folks.
A reader here is, as we speak in the process of moving to the Philippines. Unlike about 99% of my readers here, their nationalities are reversed … he’s a Filipino and she’s a US citizen. My reader wrote and asked a number of questions including ways his non-Filipino wife might keep busy and even help contribute to the family finances without going through the hassles of trying to get a job here in the Philippines as a foreigner.
Well since this couple has four small children, one of the largest drains on her time, no matter if she has a job or not, is taking care of the four little ones.
In the US she had already been doing day care from home. My thought is, she can just keep doing the same from her new home here … it’s no easier for WAHM’s (Work At Home Mom’s) here in the Philippines to find good, reliable, affordable day care than it is back in the USA.
But another thing she might consider is her own version of the kids party business as well.
So Could You Compete Against the “Big Guys”?
Oh heck yes, for sure. What would you need?
Your own home, the celebrant’s home, a restaurant, coffee shop or other business’s “meeting room”.
In my barangay we have a lovely, roofed meeting/eating/party picnicking area that’s open to any barangay resident. Perhaps a few hundred pesos, depending on where you make a deal for, perhaps even free.
Tables and Chairs:
There are plenty places around me who rent tables and chairs for a few hundred pesos per day, pick up and delivery included.
Go right to the “competition” and buy it there. All the major fats food chains have a “kids meal” menu average P50 for a complete meal, including drinks. And typically, they have delivery service as well. Food for 50 will run lP2500 or less, QED.
Balloons and Other Party Favors:
Cheap, readily available any place I’ve been. another few hundred Pesos at the most.
Tailor To Age and Availability: There are always clowns and cartoon character entertainers looking for a gig, or a juggler or a magician … or be one yourself. It’s a kid’s party, not an audition at Carnegie hall.
Not going to cost more than p100 or P200 for an hour’s work. And although I have never been to a kids birthday party yet where they have one … karaoke! people may think of this as something for adults, but from the age of two or so my nephews and their friends have been fascinated by our home karaoke setup. You have a 2nd grader’s or so birthday party and you let them sing and clown with the karaoke mic you are going to have a hit on your hands, trust me.
So what am I up to here, P4 or P5k? At most? Half the cost of the “name brand” kids parties which are such a business here. That means if you charged the same as a crowded, half-assed ‘squeeze ‘em all in party at McDonalds, you could offer a real, fun, mom-approved birthday party for the same price and make 100% profit. Nice.
Licensing, permissions and such? Oh come on, we’re in the Philippines here. Nobody is going to bug parents getting a little help for their kid’s party. Not even a factor in my view unless you get so big you have employees, vehicles and such … and who would want that, really, anyway.
Four or 5 parties _per_month_ will easily clear way more pure income than most Filipino jobs, and you don’t need to worry about all the hassles of “stand alone” businesses or, worse yet, a ‘real” J*O*B.
Plus factor? It’s fun. making kids happy. Some of these kids never see a burger or a piece of fried chicken except at their friend’s parties .. the smiles and the happy faces are worth a lot, in my book.
Real World Example:
This woman is running a similar business sin the USA. Read all about it at here website (which you would use heavily in marketing your own party business, if you are smart). Just click on the logo:
And how did she make such an attractive and profitable site and business, starting from the point of knowing nothing at all about “the Web”?
Easy! Just click here to learn how: