(Last updated 15 February, 2017)
About That Philippine Job You Want.
Why do people spend 4-5 years at University, but they can’t get a job?
- 0.1 Why do people spend 4-5 years at University, but they can’t get a job?
- 0.2 The case of the GIGANTIC folder
- 1 So let’s go over it again.
That’s what my friend Brendon often asks on his website and in his great article on this subject (how to find a job) which I recommended to you a couple days ago. You did read it, didn’t you? If you didn’t, why are you supposedly looking for a job in the Philippines? Are you willing to learn how to succeed, or are you just waiting for something to fall out of the sky for you?
Jobs Don’t Go Looking For You, It’s Up To You To Make It Happen
A few days ago I published part one of this series: About That Job in the Philippines You Want — Part 1
Here’s how to increase your chances 1000% for getting the job you want. Follow the principles of marketing. Marketing you say? I don’t want a job in marketing, I’m a computer programmer or a diesel engine technician or a hotel manager, I’m no marketer.
Well, that would be your first mistake. To get yourself a job … especially a job worth having, one that pays the bills, you need to market yourself … no one else will.
There are too many people searching for too few jobs in today’s world, so the difference in who finds a job for themselves and who doesn’t revolves, not around a person’s basic skills, or university degree, or licenses held .. it boils down to how hard that person markets him or herself. Period.
Actually, for the principles of what we want to do here, it’s not all that difficult. Here are the steps that will work if you choose to follow them.
Step One: Identify your target market:
This should be much easier for you if you read part one of this article. You are a specialist by now in some sort of business-related subject.
If you aren’t, go back and review and self-evaluate yourself until you are.
I would find out all the marketing firms in my area. I would start researching them. I would find out everything I could about them. Everything.
But I’m Not Living in the Philippines
How can you find firms in the Philippines who might want to make more money for themselves using your skills? Easy, you are staring at one of your primary tools.
Every day the newspapers here are full of stories about new companies, expansions to existing companies, even retrenchments and re-alignments of existing business. All major papers are on-line. Here’s one or two good places to start:
There are many more.
Too hard, you say?
“I have no time” (the number one excuse for anything not getting done). Well time, my friend, time is what you have in abundance … it’s the only thing you own, that can’t be taken away from you, and it’s the only thing you own that you have an exactly equal share in with every one of us on the planet with you.
Now choosing how you spend that time … ha, as the Bard once said, “There’s the rub.”
Find the time it takes to do your research. If you can’t, aren’t thinking this job business through as throughly as you might.
Are you ready to elbow up to the front of the line?
Step 2: Identify what my target market wants: I’ll use my own experience here. What do I want for my business? What I want in my business comes down to this: I want to make more money!
Everyone wants to make more money. If you meet a businessperson who doesn’t want more money, I would shun them … they aren’t destined to stay in business very long.
Let me give you a recent example … one from a recent commenter who may be on a good track to find a job here in the Philippines. The gentleman first wrote and basically said, “are there any jobs”? Well, I think you pretty much know the answer to that.
But then, in further communication, the reader just happened to mention, almost in passing, that he was experienced in training people in special construction skills.
What Did You Do The Past 40 Years?
Now you are talking. What can make a businessman more money? Paying yet another guy to do manual labor … especially one who doesn’t even know the language … or setting up a resource to train his own folks to make them more competitive (and thus profitable)?
Oh, and by the way, the Philippines is just crazy about trade schools and technical colleges and various sorts of ‘hand on’ training programs … a company can even make money training other people aside from their own employees (for a fee, of course.
Show me how you can make me money, that’s the key.
Step 3: Present yourself positively to your target market:
Read this quote from Brendon here … it says better than I can about the general run-of-the-mill resume I am forced to endure almost every time I talk to someone about a job.
The last time I advertised a position that was vacant, I received 140 replies. Not one of those 140 replies identified what I wanted. So none of them offered me a solution.
The case of the GIGANTIC folder
I’m sitting with with a gigantic folder beside me of our previous job applicants.
I’ll pick three- (3) at random:
- “My career objective is to continually build upon my I.T skills……..I wish to work in my fields of interest in Multimedia.”
- “…I have a degree in marketing and am keen to gain employment in a fast paced and innovative environment that is both challenging and rewarding.”
- “….I would be very pleased to obtain a position in an organisation that will enable me to learn new skills.”
I couldn’t care less…
- I couldn’t care less about the applicant’s objectives (unless they are to make me money!)
- I couldn’t care less about the applicant’s qualifications (unless they can show me how those qualifications will make me money)
- I couldn’t care less that the applicant wants to learn new skills (unless those skills will make me money)
Keep that crap for the University career counselor.
Not quite as ineffective, but poor anyway, is listing skills and qualifications.
- Marketing degree
- Ability to use Macromedia
- Ability to write and present reports
- Highly developed verbal and written skills
Not interesting. And it’s not relevant.
….To get the job, you say this: Employ me because I will make you money.
Imagine you are an employer. You’re struggling along trying to make a buck. You get the usual job applications. All about me, me, me.
And then someone rocks on in, grabs hold of you and says, “Employ me because I will make you money!”
If you want to list your qualifications, that’s fine. But tell the employer why your qualifications are relevant ….
You gotta be smart about it.
With our last advertisement in the newspaper the copy included this:
“For more information about our exciting and fast-growing company, visit our web site at www.tailored.com.au.”
Applicants were invited to submit their applications to the Executive Director.
Out of the 140 applicants, two- (2) addressed the application to “Brendon Sinclair, Executive Director.” (my emphasis) The rest were to “Whom it may concern” and “Sir/Madam.”
Naturally those two- (2) applicants who addressed the letter personally got an interview. And it was because they showed initiative. Initiative enough to figure out who the Executive Director was. It was right there on the web site. It’s pretty basic stuff. …
Too hard, you say, to find out the person to whom you should direct your query.
Nonsense, say I. If you can’t find their name on-line or in the newspaper, pick up the phone and call the company and ask specifically. No need to tell the receptionist or other ‘gate keeper; that you are trying to land a job …tell the truth, you need to send Mr. or Mrs. manager an official, personal letter. You do, don’t you? …
Just like marketing a product in an often over-crowded market, you have to stand out.
Be unique. Be different. Be noticed.
The regular contact has made you stand out. No question about that.
And if you think that the above approach is too strong, think of this:
You would tailor your approach to the business. You should know what would work with your prospective employer because of all the research you did earlier (the research can be done in about an hour).
This is real life. If you want that job, you have to go and get that job. Beat the competition. This could be the start of a big, big life.
So let’s go over it again.
- Find who you want to work with. There are plenty of companies out there – find the exact one you want to work with. It’s your life you are dealing with here. Don’t waste a minute!
- Tell the employer that you will make him money.
- Tell the employer how you will make him money.
- Build a relationship with potential employers.
- Keep in contact!
Do these things and you will succeed.
Watch “Friend’s” re-runs and surf the web aimlessly until long after bed time and you won’t. It is just that simple.
What else can I say About That Philippine Job You Want?