Idea 51 — Conclusion
Table of contents for Idea 51
- Idea 51
- Idea 51 — Conclusion
So how many people took a look at the sample chapters I pointed to yesterday? How many guessed or determined from those samples what I was going to propose?
My special purpose idea here is this:
- One of Frank’s proven ‘anti-cold calling methods is to furnish the prospect with something … a flyer, an informational letter, a note with your business card, etc.
- Then, using a third-party contact the target individual and request an appointment to follow up. Again, frank offers a lot of alternatives to this technique as one of his methods … he has many others, I’m certainly not giving the book away here.
The opportunity I had in mind is … you (or an employee of yours … be that third party. Appointment setting to follow-up on request for information is a tried and true legitimate business technique. You must structure it properly and you must follow appropriate laws, but that is technique and detail … I’m presenting the concept.
When the prospect is contacted, reminded of the information and asked to grant an appointment the success rate versus actual ‘cold calling’ is fantastically better. The salesperson him or herself, of course, could do this, but there are some real business advantage in using a third party:
- A good appointment setter is rarely a good salesman… and vice versa.
- Talking to an office staffer is far less intimidating to the prospect than talking directly to the sales staff.
- A good salesman should be making much more during the time it takes setting up appointments than paying a third-party to set those appointments.
- No matter how a sale is approached, some appreciable percentage are still going to say ‘no’. The beauty of this idea is that the sales staff is only working with those who have already expressed an interest … the ‘no’s are being dealt with and eliminated while real sales get made.
So, why am I talking abut this with respect to making a living in the Philippines? here’s just one way you can profit from what the rest of the world doesn’t even want to know about
- Buy Frank’s book or some other reference that uses this sort of idea. (hint: Purchasers of books like this are excellent prospects for this kind of service)
- Find a sales organization who needs appointments set. decide with them how they will furnish you the lad information, how to coordinate the appointments and, most importantly, how you will be remunerated.
- Set up an outbound VOIP line … Skype for example … about $30 to $50 for a whole year of essentially unlimited calling.
- Follow the outline of successful sales/appointment setters.
- Start making appointments and collect for each one made.
You are now in business "in the Philippines" but not "of the Philippines". Like the instructions on the shampoo bottle say, lather well, rinse, repeat
Downsides:
- It will start slow … unless you find a starving market
(when I was selling ‘brick and mortar’ style a few years ago in the US I spent many an hour with the sales manager of the company I was selling for scheming as to how much business we both could do if we could find someone to do exactly what we had outlined. I would have paid 415 or $20 cash for a set appointment any time … and just one segment of the overall market I was aiming for had more than 3,000 entities in the US (country governments) … a much larger segment who really needed the product was independent school districts, there’s over 20,000 of them and the addresses, phone numbers and such of all these guys are required to be matters of public record… many of the prospects I did finally get in front of would look at our product and say, "Wow, wish I had known about this before". - Small investment in money (very small, you already have a computer and ‘Net access or you wouldn’t be reading this) is required. A more significant investment in time is required … but I never said this was a get rich quick scheme, merely that it was a viable business model.
- The big one for some .. hours. The US business day starts, on the east coast, at 9 PM here in the Philippines and ends 11 hours later at 8 AM the next morning, but many people like shift work.
At any rate, enough. I’ve waxed over-long as usual. This is just one of a thousand viable methods where you can leverage the Internet, the telephone and a business skill that others don’t want to do in order to make a living here in the Philippines … or anywhere else you chose to.
